• 昨晚收到林肯的短信 " Gold for Mcdonalds!!!!!!!" 后面跟着那么多惊叹号,可见他也很兴奋,早上看名单,不光拿了个金奖! 还有一个银奖!  Unicef Blueprint蓝图行动 一个铜奖!

    公司的庆功邮件:


    我们在亚洲数字领域最受推崇的Digital Media Awards再获殊荣。
    昨晚,我们的麦当劳和联合国儿童基金项目会捧回了1金,1银和1铜的好成绩,超过所有其他的广告公司。
    我们的麦当劳“见面吧”运动荣获媒体创新类金奖和零售类银奖。加上最近获得的艾菲金奖,到目前为止,我们的麦当劳已经在亚太地区获得了媒体创新和媒体成效类的最高奖项 - 非常让人心动的结果
    我们的联合国儿童基金会蓝图行动在非盈利类获得铜奖

    盟集团旗下的广告公司表现突出,在12金中共获得8项金奖。

    西兰,澳大利亚和新加坡的广告公司赢得了绝大多数的奖项。Colenso BBDO /Aim Proximity为新西兰黄页所做的“Yellow treehouse”被授予白金奖杯,其整合运动挑战了新西兰居民使用黄页的书和网站来搜集材料和服务,建立起一个树餐厅。

    感谢每一位为麦当劳和联合国儿童基金会辛勤劳动的同仁们,为我们干杯!

    More good news from the Digital Media Awards – Asia Pacific’s most respected regional award show for digital.
    Last night, our McDonald’s and UNICEF work took home 1 Gold, 1 Silver an 1 Bronze – more than any other Chinese agency
    Our McDonald’s 见面吧 campaign won GOLD for media innovation and SILVER in the retail category. Combined with our recent GOLD Effies win, we have now won the top media innovation & media effectiveness awards in Asia-Pac region for McDonald’s – a truly fantastic result 

    Our UNICEF Blueprints campaign won a Bronze in the Not-for-profit category 

    Omnicom agencies dominated the evening, cleaning up 8 out of 12 golds

    NZ, Australia & Singaporean agencies won most of the awards. Colenso BBDO/Aim Proximity was awarded the Platinum trophy for its ‘Yellow treehouse’ campaign for Yellow Pages New Zealand. The integrated campaign challenged a New Zealand resident to build a treehouse restaurant using materials and services sourced exclusively from Yellow’s book and website. 

    Thanks to everyone who worked on McDonald’s & UNICEF. Here’s to us!

    Eugene Chew
    General Manager


    Cheers!(奖杯真的很重!)

    Winner List: http://www.media.asia/DigitalMedia/Awards/2009/winners.html